
Google Forms is one of the best online form builders on the market. It provides a free, easy, and efficient way to collect customer feedback. These online forms can be used for surveys, registration or contact forms, and more.
If you have a website or blog and want to start embedding online forms made from Google Forms directly on your web page, this guide will walk you through the process step-by-step.
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- Integrating a Google Form on your website can be done in just four easy steps
- Google Forms offers design features to customize your survey and make it aesthetically pleasing
- Be sure to optimize your form and website so you get the most responses from your customers as possible
- Display and data issues are common and easily fixable
- Make sure your form and website are secure so information from your respondents isn’t compromised
- Google’s analytics feature has lots of exciting ways to help you track your form’s performance
- No form is too big for Google, but they may be too big for your site
- There are lots of tools and resources to help you through the process
Step-by-Step Process of Embedding a Google Form
Step One: Go to the Google Forms Homepage

Source: Google Forms
First, open up your web browser and type in the URL for Google Forms (or access the link URL here) in the top right search bar.
Once you’ve logged into your Google account, the Google Forms homepage will provide you with a variety of template forms to choose from. You can also create your form by clicking on “Create”.
Step Two: Set up Your Google Form

Source: Google Forms
Once you’ve navigated to the Google Forms homepage, it’s time to set up your form. If you want to create a new form from scratch, click on “Create” in the top right and enter all the necessary information.
Or, if you want to use one of the templates provided by Google Forms, simply select one and customize its appearance and questions as desired.
Step Three: Retrieve the Embed Code

Source: Google Forms
Now that your form is all set up, retrieve the embed code. To do this, click on the “Send” button at the top of the web page and click embed, or the “<>” option. This will open up a new window with an embed code for your form.
You can adjust any width or height dimensions needed here before you click copy or press ctrl + C on the entire code.
Step Four: Integrate the Form into Your Website

Source: WPEngine.com
Once you have the embedded HTML code, you can embed a Google Form! The method for Google Form integration will vary depending on the platform or CMS (Content Management System) you use:
- WordPress: Paste the copied code in a new tab for a post or page and publish
- Wix: Navigate to “Settings > Embed a Site” and paste the code into the provided field
- Squarespace: Paste the code into an “Embed Code” block within a page or blog post
For custom HTML sites, simply paste the embed code into the HTML source code of the page where you want your form to appear and click send button, save, or upload.
Best Practices for Embedding a Google Form in a Website
No matter how you embed a Google Form link on your site, there are a few best practices to keep in mind.
First, make sure that the form is visually appealing and easy to use. If it’s too cluttered or confusing, users or customers may be less likely to fill it out.
You also want to make sure that your form or link icon works on all devices – mobile, tablet, and desktop – because many people won’t just access your form directly from your company website or on a laptop.
Copy the link onto different browsers (Google Chrome, etc.), different types of devices, and even sites like Facebook or Instagram to see if there are usability issues when people access your form directly from a post, link icon, email subject, or search.
You can do this directly from Google Forms by clicking “Send”, and then selecting an option under the envelope icon.
How to Customize an Embedded Google Form
- Theming: Start by selecting a theme from the “Themes” tab. This will allow you to change the color, background, and font of your form. You can match the theme to your company website colors to make it a cohesive unit.
- Images: You can add images or videos with the “Insert” tab located on the upper right corner of your screen when creating your form. Just make sure that they are free to use and appropriate for your form, such as a picture of your company logo or location.
- Question Types: You can also add questions such as multiple choice, checkboxes, dropdowns, scales (rating 1-10), grids, date/time pickers, etc., with their respective tabs located above the form. Try balancing quantitative/numerical data with qualitative/descriptive data to encourage customer feedback and get a well-rounded picture of how respondents feel.
- Question Order: Finally, you can make changes to the order of questions by simply dragging and dropping them within the “Questions” tab. You can also make questions direct to other questions at the bottom of each question and create different question pages at the bottom of the web page.
This way, you can make the flow of questions easy for your respondents to understand and make sure they only answer questions that pertain to them.
Tips for Optimizing Your Embedded Google Form
Style for Consistency

Source: Google Workspace
Before you embed a Google Form on your web page link, make sure the styling matches that of your web page. You can customize fonts, colors, and more to ensure a cohesive look and feel between your site and the form.
If you’re comfortable with CSS, you may also want to use it to tweak elements like padding or margins for an improved user experience.
Ensure Mobile Responsiveness

Source: Google Workspace
Since mobile devices make up a large portion of web traffic, it’s important to ensure your embedded form is responsive and looks great on all screen sizes. You can test the form on various mobile devices, or use a responsive theme for both your website and Google Form.
You might also want to test the response time on different browsers, like Google Chrome, Safari, etc. You can even test if the form appears when creating a pop up window or when you include the form in email subject.
Enhance Load Speed
The faster your embedded form loads, the better chance you have of getting traction, so website speed is critical to your success. Try to minimize any additional scripts that may slow down loading time or may even make it so your website won’t load.
Also, leverage browser caching for resources that don’t need to be reloaded every time the page is accessed.
Troubleshooting Common Issues with Embedded Google Forms
Form Not Displaying
If the form isn’t appearing on your website, first check to make sure you have correctly copied the embed code from the Google Forms page. If everything is correct, review your website permissions to ensure that embedded content is allowed.
Google may also display an error message that will give you more information on why the issue occurred.
Data Not Syncing
If you’re having trouble getting data from your form to sync with a Google Sheet, make sure that the integration is properly set up. You should also double-check that your response or message settings are correctly configured in Google Forms.
Enhancing Security for Your Embedded Google Form
When creating any web form, it’s important to consider website security measures to protect your data, both in your form and across your site.
First, you can enable CAPTCHA (Completely Automated Public Turing test to tell Computers and Humans Apart). This adds an extra layer of protection that requires users or customers to prove they are human before submitting their responses.
You can also encrypt your data and send forms with HTTPS encryption so it is securely sent over the internet. Finally, you can set up two-factor authentication to send forms so that only authorized users have access to your form.
How to Track the Performance of an Embedded Google Form
After you click embed on a Google Form, how do you know if it’s working? Google’s analytics feature is your solution for website performance monitoring.
This allows you to see how many people have opened and completed your form, as well as which questions are receiving the most responses. It even generates charts and graphs based on user responses, which can be useful for tracking trends.
Is There a Size Limit for Embedded Google Forms?
There is no size limit for an embedded Google Form link, as long as the form fits within your page’s layout. Some web browsers may have restrictions on how much space the form can fill.
However, Google does not force you to adjust the size when embedding forms onto your website or embedding HTML in a blog post.
Are There Any Plugins or Tools to Simplify the Embedding Process?
Google Forms is integrated with a few popular website-building platforms. If you use one of these services, you can usually embed forms directly from the platform itself.
Additionally, there are several third-party plugins available for WordPress that allow you to quickly and easily embed a Google Form onto your site.
Conclusion
With just a few clicks, you can embed Google Forms in your link and add an interactive form to collect data from visitors. You can also customize the look and feel of the form by tweaking its settings in the Form Builder. This guide should have provided you with enough information to get started, but if you need more help, don’t hesitate to contact Google support.
If you need help after you embed Google Forms, try using some of the best website builders and best web hosting services to discover your site’s potential.
They’ll help you create a website that is visually appealing and sure to reach a wide audience that will click copy and fill out that form!
Next Steps: What Now?
- Use the best website builders and best web hosting services to optimize your website
- Create your desired form using Google Forms
- Customize your form using an image, theming, etc.
- Retrieve the embed HTML code and embed it into your site link or CMS (WordPress, etc.)
- Test it as a link, pop up, Facebook post, mobile search, etc.
- Use Google’s analytics feature to track your form’s progress
- Enhance the safety of your form using website security measures




