Imagine spending resources on marketing campaigns to watch visitors leave without signing up. Your sign-up page design could be the culprit.
A well-designed sign-up page is the final gateway that converts visitors into leads. This guide reveals 45 sign-up page design examples and design tips to inspire yours.
Great sign-up pages are easier to create when your website is built on a platform designed for speed, clarity, and seamless user flow. The right website builder helps you design forms, optimize layouts, and increase conversions without technical hassle. Explore our recommended website builders to craft sign-up pages that turn visitors into loyal subscribers.
Build High-Converting Sign-Up Pages with the Best Website Builders
| Provider | User Rating | Recommended For | |
|---|---|---|---|
 | 4.6 | Beginners | Visit Hostinger |
 | 4.4 | Pricing | Visit IONOS |
 | 4.2 | Design | Visit Squarespace |
45 Great Sign Up Form and Page Examples That Convert
Below are real-world examples from top brands. Examining them will offer you great insights that will inspire your own sign-up forms.
1. OpenAI ChatGPT
OpenAI ChatGPT chatbot has one of the most inspiring sign-up pages. It includes a simple sign-up form that requires only your email to get you started. To complete the sign-up process, phone verification is necessary for a security check. These steps make signing up easy while ensuring user verification.
Users can also simplify the process by logging in with their Google or Microsoft account. This one-click signup process encourages sign-ups, as users don’t need to create new passwords.
2. Google
Owning a Gmail account gives you access to Google’s stack of tools. Thus, it’s no surprise that they created the perfect sign-up page.
The simple design, with enough white space and just the essential elements, is enough to attract anyone. The clean layout quickly focuses users’ attention on the required form fields. It’ll work well for entrepreneurs and professionals in a hurry to set up their Google business accounts.
The copy is neutral and direct, grabbing attention and building trust. Google’s brand recognition allows it to keep messaging minimal while maintaining credibility.
3. Monday.com
Monday.com is another signup form example that prioritizes simplicity. It includes a single email field with a few texts. There are no pop-ups, and all illustrations are on the right side of the page. This minimalist approach helps users stay focused on their account creation.
What’s more, it includes a compelling call-to-action, “No credit card required.” This statement can help users decide to sign up. It also offers a sign-up alternative with Google accounts, simplifying the process.
4. Dropbox
Dropbox makes its sign-up process simple with a single form page. It focuses on speed rather than comprehensive data collection. Users have the option of signing up with their Google or Apple account, or their email address. The bold blue “Continue” CTA catches instant attention, as it stands out against the white background.
The suggestion to use a “work email address” hints that their target audience is professionals.
The platform uses a progress bar to make tasks like boosting storage feel fun and rewarding. This website’s gamification approach increases engagement and completion rates.
5. Asana
Asana makes its registration process simple by only asking for a work email address. Users also have the option of signing up with their Google account.
The signup page uses a lot of white space to ensure the CTA and benefit-driven headline catch attention. They show logos of companies that use their platform and clients’ testimonials. This social proof shows value and helps build trust.
6. Netflix
Netflix gets visitors started quickly by requesting their email address. The landing page design features trending movie images. These visual elements serve to make visitors curious, encouraging them to act fast.
The starting price and “Cancel anytime” build trust. Users will be more willing to subscribe since they know they can cancel anytime they wish.
7. Lyft
Lyft‘s landing page includes distinct call-to-action buttons for riders and drivers. This approach guides users to the right path for their needs.
Drivers can quickly create accounts with only their mobile phone number. This minimalist approach acknowledges that drivers need quick ways to earn.
Real lifestyle photos, showing actual people using the service, feel relatable. It’s a great signup form strategy to win visitors’ trust.
8. Shopify
Shopify offers multiple sign-up options, including email, Apple, Facebook, and Google. This variety suits different user preferences while keeping the interface neat.
They use a high-contrast, dark button for the highest-priority CTA. The “Start a free account” and “Take a Shot” button stands out against the lighter background.
The bold headline “It’s easy to start selling” lets beginners know that they can get started in three easy steps.
The page builds trust by stating that millions of merchants have made over $1,000,000,000,000 in sales on the platform. This statement encourages their target audience to take the shot.
9. Canva
Canva‘s landing page is visually appealing, with different designs to inspire designers. The bold headline and clear CTA “Start designing” empower users. The messaging makes professional design feel accessible to everyone.
Canva’s sign-up page uses the Single Sign-On (SSO) form, which offers users multiple options to create accounts. These include Google, Facebook, Microsoft, Clever, email, and more.
10. Mailchimp
Mailchimp has a clean sign-up page with only three fields: email, username, and password. This approach makes it simple to use, yet secure.
They also use a “Show” password icon instead of a “Confirm Password” field for easier sign-up. Users can verify their password without typing it twice.
The platform uses relevant product screenshots that show how the tool helps users grow. These visuals convince users about the product’s value.
11. Trello
Trello makes its signup process simple, asking for users’ email addresses. The bold headline explains how users can use the tool to boost productivity.
The “Sign up, it’s free” CTA is a powerful message that can help visitors decide. Knowing that it’s free can make them more willing to take action. Client testimonials and data from surveys build credibility that can win potential users.
12. Facebook
The Facebook sign-up form has only four input fields to help new users get started without stress. Each field has a clear, unique purpose.
The platform is also flexible. Users get the chance to create an account with either an email or a mobile phone number. This flexibility accommodates different user preferences.
Their messaging shows visitors the benefit, such as helping them connect and share with the people in their lives.
13. Reddit
Reddit offers a simple process, asking users to continue with just email or Google. This streamlined approach doesn’t overwhelm users.
The platform offers a manual email entry option for those who prefer it. This flexibility ensures no one is left out.
14. Microsoft Outlook
Microsoft features a multi-step form with only one question per screen. On the landing page, visitors see the option of signing in or creating a free account.
Each screen focuses on a single decision. This approach makes complex account creation feel easy. Users feel excited moving through each page. Progress bars show how close they are to finishing.
15. Typeform
Typeform makes signing up hassle-free, with a simple sign-up form. They start with enticing users with the CTA, “Get started- It’s free.” This statement focuses on value rather than action.
They offer users the option of registering with Google or Microsoft accounts. There’s also the email and password field for those who don’t want to connect other accounts.
16. HubSpot’s Social Media Trends Report
HubSpot‘s value is clear. Their Social Media Trends Report features a clear headline and date. The specific year signals freshness and creates urgency and relevance.
Quotes from senior HubSpot employees add credibility and help build trust with potential users. The page shows just enough content to spark interest without revealing too much before signing up.
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17. HubSpot’s 40+ AI Tools Guide
HubSpot’s 40+ AI Tools Guide captures attention with a compelling headline, stating its value. Visitors instantly know what they’ll receive if they register.
The page offers relevant content that attracts users and can increase the conversion rate. Plus, a carousel preview gives users a peek at the free guide’s content quality. This transparency builds confidence in the offer’s value.
18. HubSpot’s Financial Planning Template
HubSpot’s Financial Planning Template features a clean layout with a headline that shows the benefits.
They show real product screenshots so users know exactly what they’ll get. The content is simple yet compelling to spark interest. Plus, the “Download for free” can convince reluctant visitors to sign up.
19. JLab
JLab features a slide-out form that gently appears from the bottom right corner as users scroll down the page. This method grabs attention without overwhelming users. It also helps keep the homepage uncluttered.
The message is direct: “Free shipping when you subscribe,” and requests only users’ email addresses. The simple form features a photo that displays their product and emphasizes their value.
20. Mott & Bow
Mott & Bow uses a unique sign-up approach. As users scroll through the site, a pop-up appears and asks, “Want 15% off on your order?” Two options appear– yes or no.
If they click the “yes” button, a follow-up form appears asking for their email. This psychological approach encourages users’ engagement, prompting them to make a small, easy choice.
The platform also offers a polite way to opt out, improving the overall user experience.
21. Rosebud’s
Rosebud’s Real Food captivates users with an interesting and creative sign-up approach. They feature a wheel of fortune that pops up when users go through the site.
This gamification quickly captures attention and leads before visitors know what is going on. To spin, users fill in their email address and get the chance to win 5%–25% discount. This creative design increases engagement and conversion.
22. Blume
Blume is another creative brand that offers a unique approach to email sign-up. It offers personalization by allowing users to choose their primary skin focus before asking for an email.
This method shows the brand’s interest in its target audience’s specific needs. The multi-step form pops up when users land on the site. The striking headline, “Take 20% off,” will catch instant attention.
23. The Oodie
The Oodie offers visitors a 10% discount in exchange for their email address. This strategy helps users decide quickly.
The simple sign-up form only requests an email address, so users register quickly while benefiting from their offer.
24. Backlinko
Backlinko welcomes visitors with an email signup form that includes a customer success story.
The placement at the top of the homepage and the testimonial are enough to capture the needed attention. The simple form and clear “Try it” button make users’ decisions easier and less tiring.
25. Beneath Your Mask
Beneath Your Mask‘s sign-up page features an animated GIF that appears as the form pops up. It draws attention without distracting users from the goal.
The platform offers a 10% discount for signing up. Users need to fill in their first name and email address to sign up and claim the offer.
26. Jysk Vin
Jysk Vin welcomes visitors with a giveaway. The offer pops up on the left side of the homepage, reading, “Want to win 36 bottles of wine?”
This strategy motivates users to act. The form itself is simple, requesting only an email. The pop-up appearing on the left side of the page feels less intrusive.
27. TOMS
TOMS placed its sign-up form at the website footer. This positioning respects the user’s browsing intent.
Plus, placing it at the bottom catches interested users who’ve read the content and may be ready to act. The form is simple, only requesting an email.
28. Mira
Mira offers a free guide for users to sign up, establishing their authority. This exchange strategy builds trust, as users get something for signing up.
The sign-up page design is clean and consistent with the brand’s professional tone.
29. MAC Cosmetics
MAC Cosmetics offers a 15% discount to users in its loyalty program. This approach encourages long-term relationships and engagement.
The brand states the benefits of joining, such as getting points, rewards, and exclusive offers. Apart from joining the loyalty program, users can also get 10% off purchases for signing up. These options motivate users to act.
30. The Turmeric Co.
The Turmeric Co. invites users to sign up for their newsletter by offering £10 off on any order above £50.
This incentive appears at the bottom right side of the page, with the caption, “Wait before you go.” This statement creates urgency that can prompt immediate action.
The sign-up form also appears towards the end of the page, in case users miss the pop-up.
31. CoSchedule
CoSchedule‘s sign-up page features a value proposition other than a discount offer. This strategy proves that a strong message is as effective as a discount.
The CTA, “Create My Free Marketing Calendar,” is more direct than the usual “Join now” or “Sign up” button. Users immediately know what they’ll gain for subscribing.
32. Cedar Fort
Cedar Fort‘s pop-up features the company logo, which improves brand recognition. It also reinforces brand consistency and credibility.
The signup page design is simple with just three form fields. The user-friendly offer of a 15% discount encourages involvement.
They include a polite “No, thanks” link as an opt-out option, which reduces pressure on the user.
33. Morphe
Morphe uses a delayed pop-up that appears after some seconds, even without scrolling.
This cosmetic brand uses a bold headline, “Get in on the action,” followed by a 20% off on the first order. Plus, users get to choose how they like to hear from the brand, helping them feel in charge.
34. Olaplex
Olaplex offers users options to subscribe to emails or texts, or both. They also share how often users will receive messages and the way to unsubscribe.
This clear approach builds trust. An honest approach to users’ expectations makes them feel respected.
35. Shein
Shein offers an enticing offer for new users: 30% off, free shipping, and free returns. These multiple benefits create just enough value that visitors can’t resist.
The offer feels like an exclusive deal just for showing up, rewarding user interest immediately. Users get the option of signing up with their email or linking their Google or Facebook account.
36. Userpilot
Userpilot‘s sign-up page has two parts: the form and a social proof section. The form field only requests essential user information: email, first and last name, and password.
This simple request helps users get started quickly. The social proof section includes customer logos and a testimonial to win visitors’ trust.
37. Leadinfo
Leadinfo is another excellent example of a brand with a simple sign-up form.
The heading mentions a “14-day free trial” and “No credit card required” to assure users of the zero charges.
The page also displays clear error messages whenever someone misses a field or makes a mistake. The entire page uses concise copy to ensure it makes sense to anyone browsing the site.
38. Salesforce
Salesforce uses a more extensive sign-up form with nine fields. While this may seem overwhelming, the progress bar manages users’ expectations.
Plus, the 30-day free trial is compelling enough to motivate users. The message on each page also helps users feel more confident. They provide a chatbot and phone number for users who need human interaction.
39. PayPal
PayPal uses a multi-step form, where each screen focuses on a single action. Breaking down the steps makes the steps feel simpler for users.
The form fields request users’ email and mobile verification for security purposes. This process enforces the platform’s commitment to secure online payment.
40. Quora
Quora combines its login and sign-up forms on the same page. This approach simplifies the sign-up process, as you don’t have to move from screen to screen.
They offer social login options through Google and Facebook, so users don’t have to put in their email if they don’t want to.
41. Wise
Wise also uses the multi-step approach to get visitors started.
They use clear icons for social login options, including Google, Facebook, and Apple, to enhance the visual appeal.
The thoughtful visual design makes the form user-friendly and easy to scan.
42. Crazy Egg
Crazy Egg welcomes visitors with a straightforward headline that enforces its value. They offer a 30-day free trial, which users can cancel anytime.
The sign-up page presents options to sign up with email and Google. It uses contrasting CTA buttons to focus users’ attention.
43. Grammarly
Grammarly uses a clear and professional design for its signup page, reflecting the brand’s professional style.
They use a single-field form that requests users’ work or school email. They also include alternative sign-up steps with Google, Facebook, and Apple.
The CTA “Agree and Sign Up” stands out in a vibrant green color to attract attention.
44. Webflow
Webflow is another example of a great sign-up form with a clean design. The form field features a bold blue “Continue” button, with strong visuals guiding users.
There’s also a link below for enterprise accounts. These options ensure no one is left out.
45. Kontentino
Kontentino offers a “14-day free period” that includes all features for users. This generous offer demonstrates value that’ll entice visitors.
The form also states “no credit card required” and “no obligation” to make anyone more willing to act.
Key Elements of a High-Converting Sign Up Form
To create an effective sign-up page design, you must understand what makes visitors act.
Here are the key elements your sign-up form must have:
Keep It Simple: The “Less is More” Approach to Sign-up Form Design
The longer your form is, the less likely people are to complete it. A lengthy registration process can overwhelm users and make them abandon it.
Use white space and a clean layout to reduce distraction. This step follows Hick’s Law: “Decision time increases with the number of options.”
Build Trust with Social Proof and Testimonials
Show logos of well-known clients and testimonials to build credibility and trust. When visitors see that others have successfully used your offerings, they’re more likely to act.
Wikijobs saw a 34% improvement after adding customer testimonials to their sign-up page.
Offer a Hassle-Free Experience with Social Logins
Make signups easier by offering social login options like Google, Microsoft, or Apple. Users already trust these platforms with their data. So they’re more likely to use them than create another password.
Single Sign-On (SSO) can boost new user conversions by 20–40%. And the best website builders support these login options.
Combine a Clear Value Proposition with a Compelling CTA
Your headline should communicate your unique value proposition. This statement tells visitors what they’ll gain.
Use contrasting colors for your CTA button to make it stand out and attract users.
Understanding Sign Up Form Performance: Key Statistics
Understanding email marketing platforms and their performance metrics can help you design better forms.
What is a Good Conversion Rate for a Sign-up Form?
The average landing page conversion rate across industries is 6.6% This benchmark helps you judge your current performance fairly.
A good email sign-up form conversion rate ranges from 1.95% to 4.77% or higher. Your specific rate depends on your industry, audience, and offer quality.
Performance by Sign Up Form Type: A Data-Driven Comparison
The different sign-up forms perform differently on each device. Knowing these differences helps you pick the best one for your audience.
Landing pages get the most signups, especially on phones and tablets. Dedicated pages remove distractions and focus only on conversion.
Pop-ups’ average conversion rate is 4.65%, while flyouts’ rate is 3.24%. These formats capture attention while users browse other content.
Embedded forms have the lowest average sign-up rate at 1.28%. However, they provide less intrusive user experiences and can capture passive interest.
Below is a table showing form conversion rates by devices:
Display Type | Desktop Sign-up Rate | Mobile Sign-up Rate | Tablet Sign-up Rate
| Average Sign-up Rate (Overall)
|
| Landing page | 7.47% | 8.24% | 9.04% | 6.47% |
| Pop-up | 1.18% | 2.53% | 2.54% | 3.77% |
| Flyout | 1.18% | 2.21% | 2.31% | 3.24% |
| Embedded | 0.12% | 0.17% | 0.17% | 1.28% |
Source: Omnisend.
How Gamification and Multi-Step Forms Boost Conversions
Gamified forms like the “Spin-to-win” convert up to 10.15% of website visitors. Adding interactive elements to your forms makes them more engaging.
Multi-step sign-up forms are top performers on landing pages, with a 13.9% sign-up rate. Splitting complex forms into smaller steps makes them easier to complete.
How to Create Your Own High-Converting Sign Up Page
Successful sign-up forms need a solid foundation and tools that drive conversion goals.
Start with a Solid Foundation: Your Website
You need a website to house your sign-up forms, whether in the landing page, blog post, or footer. Create a professional website to build trust and convert visitors into leads. Then, find the best web hosting service to keep your site fast, secure, and reliable.
Choosing the Right Tools to Build Your Page and Form
- Website Builders: Hostinger and IONOS are some of the user-friendly options for beginners. They offer drag-and-drop tools and templates to help you create excellent pages without coding.
- Email Marketing Tools: Connect your form to an email marketing service like Kit. This platform helps creators and businesses manage email lists and nurture leads.
- Freelance Help: You can hire a professional on platforms like Fiverr to create a custom sign-up page that converts well if you don’t want to design it yourself.
Conclusion
Your sign-up page design can make all the difference you need to improve conversion. The 45 examples in this guide provide an excellent guide to inspire yours.
Prioritize simplicity, share your value and compelling offers, and use social proof and customer testimonials to build trust. These steps can help you build good sign-up forms that turn visitors into qualified leads.
Next Steps: What Now?
You can build high-converting sign-up forms if you:
- Design for your users and prioritize simplicity.
- Share your unique value proposition to show your benefits.
- Include social proof to build credibility and win trust.
- Include Single Sign-on forms to cater to different preferences.
Further Reading & Useful Resources
Read these additional resources to help you learn more about crafting excellent sign-up pages:
- Building an effective contact form: Learn to build a good contact form on your website to boost engagement.
- What is a landing page in SEO? Learn what a landing page is and how it can boost conversion.
- Landing page design inspirations: See design tips and examples to help you build yours.
- What is web design? Learn how to build a solid online presence.
- Email marketing strategy: Learn tips to build effective email lists.
